Authorised dealer

Keada Sports Cycling Clothing in East London

Jerseys, bibs and jackets you can try on in the shop

Cycling jerseys and bib shorts, in stock and available to try in store.

4.9 from 780+ Google reviews Dealer of the Year 2025 Bow, E3, one minute from Devons Road DLR
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More about Keada

Keada is cycling clothing that holds up in British weather without costing what the big names charge. Storm jackets, gilets, bib shorts and jerseys, cut for riding rather than for standing around. Sizing is the thing people get wrong buying kit online, so come and try it on in the shop in Bow if you can. We will tell you honestly if you are between sizes rather than sell you the wrong one.

See the full clothing and protection range for helmets and gloves, and bear in mind that a jacket is only half the answer through a London winter, the gloves and the layer underneath do more than people expect. Riding out with the Aztecs club is the quickest way to find out whether your kit is warm enough.

Frequently asked questions

How does Keada sizing run?

Cycling kit is cut close, so it generally runs smaller than the everyday clothing in your wardrobe. Sizing is the thing people get wrong buying online, so try it on in the shop in Bow if you can. If you are between sizes we will tell you honestly rather than sell you the wrong one.

Is Keada kit warm enough for a British winter?

The storm jackets and gilets are built for it, but layering matters more than any single garment. A windproof outer over a decent base layer beats one thick jacket every time, and gloves make more difference to a February ride than anything else you can buy.

Can I try Keada kit on in the shop?

Yes, that is the main reason to buy clothing from a shop rather than online. Come to 4 Corsican Square in Bow, one minute from Devons Road DLR, and try the range on before you commit.

Not sure which one is right for you?

Tell us how far you ride, where you park it and what you need to carry, and we will point you at the right model. We build and safety check every bike in our workshop in Bow before it leaves.

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