{"product_id":"poc-ventral-air-mips-wide-fit-cycling-helmet","title":"POC Ventral Air Mips Wide Fit Cycling Helmet","description":"\u003cdiv style=\"font-family: 'Work Sans', sans-serif; font-size: 16px; line-height: 1.5; color: #1a1a1a; max-width: 100%;\"\u003e\n\u003cp\u003eThe Ventral Air WF Mips cycling helmet is designed to deliver coolness in ways like never before. With precise ventilation ports and internal channels to control air intake and release at both low and high speeds, the helmet provides a supreme cooling effect over the whole head. Ideal for long rides in the mountains or hotter days in the saddle. The Ventral Air WF Mips works to enhance a rider's aerodynamic profile and minimize drag. Specific airflow zones enhance ventilation and cooling, while the aerodynamically optimized trailing edge reduces turbulence.\u003c\/p\u003e\n\u003cp\u003eThe exceptionally lightweight road cycling helmet has been developed according to POC's Whole Helmet Concept™. It features a fully wrapped unibody shell construction and an EPS liner, delivering an ideal balance between weight and safety. The addition of Mips enhances rotational impact protection. Practical features include a lightweight size adjustment system that guarantees a personalized fit, and an eye garage for easy and secure storage of eyewear mid-ride. This is the Wide Fit version of the helmet, optimised for a better fit on people with broader, rounder head shapes.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #eaf2fa; padding: 25px; border-radius: 6px; margin: 30px 0; border: 1px solid #bbd3ed; text-align: left;\"\u003e\n\u003cp style=\"margin: 0 0 15px 0;\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"padding: 0; margin: 0; list-style: none; padding-inline-start: 0;\"\u003e\n\u003cli style=\"margin-bottom: 8px; padding-left: 0;\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 250g (Size S), 280g (Size M)\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 8px; padding-left: 0;\"\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e EN 1078\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 8px; padding-left: 0;\"\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Unifit\u003c\/li\u003e\n\u003cli style=\"margin-bottom: 0px; padding-left: 0;\"\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e POC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"POC","offers":[{"title":"Fluorescent Orange Matt \/ S","offer_id":55203729178963,"sku":"PC107671231SML1","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"Fluorescent Orange Matt \/ M","offer_id":55203729211731,"sku":"PC107671231MED1","price":240.0,"currency_code":"GBP","in_stock":true},{"title":"Uranium Black Matt\/Hydrogen White w. 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